Red shoes, No knickers



May 2012



Schwop shop

One of the biggest surprises  for people, when I come round to do a Wardrobe Detox with them, is just how much they actually throw away.  It’s normally tough at first to let things go but once they’ve got into the mind-set of ‘out with their tired, old clothes’ they throw themselves in head first and the amount of full binbags starts piling up.  Getting rid of pieces that you don’t wear anymore because they’re too small/too big/never fit in the first place/’but I liked the print!’ is an essential part of detoxing.  It’s about clearing your space and being able to really see what you have left and what you can work with.

I’ve written before about what you can do with those discarded old garments:

~ Ebay ~

~ Rework ~

~ Swish and Pout events ~

And now there’s something else in the mix ~ Schwopping.

As soon as I saw the old fox Lumley advertising for this Marks and Spencer project on tele I was in there like swimwear.  It’s not anything new and inovative  it’s simply another way of saying waste not want not and, as I’m sure we all know, someone always wants!

What I think is slightly different about this one is that every single garment is used ~ If you’ve got a holey jumper or a stained dress it’s hard for a charity shop to sell.  I’m not sure what happens to those grotty pieces of crusty knitwear the charity shop are given but heading off to an already overflowing landfill is an all too common occurance. Marks and Spencer are saying that even if this is the case they’re using every fibre available to rework it into something else.  NOTHING IS GOING TO WASTE and more importantly NOTHING IS GOING TO LANDFILL.

All clothes shwopped at M&S are given to Oxfam. Oxfam then:

 Resells clothes – in shops, online, at festivals or through overseas enterprises, like Frip Ethique in Senegal.

Reuses clothes – garments that can’t be worn again are sold to designers who restyle them for use in new collections.

Recycles clothes – even if they don’t make the grade, old clothes are never sent to landfill. Instead, they’re sold in bulk to reprocessing companies where they could be reborn as mattress filling, carpet underlay or as a last resort, incinerated. Some of the garments will even be turned in to new fibres for use in new garments.

Not a stitch is wasted – every penny raised helps fight poverty around the world.

I think that’s definitely worth a trip to M&S isn’t it?  Getting Schwopping and let’s do our bit to look more fabulous every day!

For more information about this great new project head on over here for a read.

Posted in Chazzer Shazzer chic, Did It Myself, Didn't I, Schwopping, Swish and Pout, Tricks of the trade, Wardrobe work

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