Red shoes, No knickers



April 2013



Baddie Bey’s bikinis

So what do we all think of this?

I am a big lover of Queen B’s but I can’t help thinking REALLY?!?! H&M?

Beyonce’s summer range for the brand H&M launched yesterday and I don’t mind saying I feel a little disappointed. Her crown slipped slightly with her selling out to PepsiΒ {GUUURL! Whatcho doin’ promoting sugary drinks to an overweight generation!!!!??} but with H&M I can’t help feeling it’s, like the brand, all a bit cheap. It’s no secret that I’m a clothes snob when it comes to quality over quantity and haven’t stepped foot into a branch of H&M for years now so I’m not that keen on the shop for starters. But by bringing in ‘celebrity designers’ ~ and I use that term in the loosest context that I possibly can ~ I can see what they’re trying to do. It works. Well, it worked. The day a big name dropped off their collection the queue was round the block. Pieces sold out and everyone loved owning an item of clothing designed by Karl Lagerfeld, Stella McCartney, Madonna {?!} I’m not sure the latter collections have had as much attention though ~ Anyone own a Anna Dello Russo piece? Or one from Maison Martin Margiela?

But are we really blinded by celebrity these days that simply because someone we love and admire, in their own field, glances at the outline of a bikini or ticks a box to say which colourway she likes means we all rush out and buy it? Are we immune to the fact that, regardless of whether Beyonce was paid an obscene amount of money to put her name to it and has no doubt never worn a piece of H&M clothing in her life, it’s still going to be the same old, poor quality, cheap labour H&M tat?

Am I missing the point?

What do you have to say about it?

Posted in Let's discuss

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